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Glossary

Outcomes

noun · /out-kuhmz/

Definition: An outcome is a durable target state for a specific external cohort or business condition that, when achieved, measurably moves the North Star. It has a subject, observable change, target, horizon, team tag, and one accountable owner. It is reached through decisions and verified through signals.

In Ask The W: Use this to track whether current decisions are producing the expected result.